Sunday, February 28, 2010

HAPPY HOLI !!



"BENCH CRAFT WISHES YOU A HAPPY HOLI FILLED WITH SWEET MOMENTS AND MEMORIES TO CHERISH FOR LONG".

Tuesday, December 29, 2009

Best Chairs !!

Benchcraft Concepts have many varieties of CHAIRS & apex range of colors and fabrics !!

Tuesday, December 15, 2009

OUTLOOK LOUNGE -WINTER COLLECTION AT "BENCH CRAFT CONCEPTS"




                                                                                                                                                                                              
2-SOFT MATTRESS WHITE BED WITH COZY LOOK FOR WINTER!! 


Friday, December 11, 2009

"BRING HOME THE SILVER SPLENDOUR"








Furniture made of silver, a metal strongly associated with wealth and grace, is fast gaining a place of prominence Silver stools look graceful, exquisite and provide vibrant look to both the interiors and exteriors
SILVER is strongly associated with wealth and grace. Furniture made of the metal is fast gaining a place of prominence in home décor. The sheen of highly polished silver tableware and other accessories imparts a classy look to any interior.Clad on centre tables, dining sets and bedsteads, the metal lends both an ethnic look and a traditional touch to your home.
Being rare and luxurious, silver furniture is exclusively designed to cater to niche customers.
Ashwani Narula, design head of Bench Craft says, "The market segment for this kind of product is very selective and limited. It can be used and would specifically fit into the set ups, which reflects the personality of clients who understand sophistication. It is backed by strong Indian tradition of using modern and classic together as a fusion theme for their houses."
The product range includes silver beds, silver chairs, coffee tables, dining tables, diwans and couches, mirror frames, dressing tables, sofa sets, swings, tables and temples. While the sparkling finish of silver on arm chairs and garden chairs offers splendid class and style, silver stools look graceful, exquisite and provide a vibrant look to both the interiors and exteriors. Generally carved in traditional Indian and Victorian style with beautiful enamelling work, they can ideally be placed to compliment the kitchen or dining area, bedrooms and living rooms.
Silver coffee tables make a lovely addition to the home and silver swings add to the aura of porch, garden and balcony. But the most popular among these are sofa sets and settees.
N A Khan, chief executive officer of Brass Wood Designers says, "Sofa sets are in great demand. We make customised furniture for our customers according to their preference, which can cost anywhere between three to four lakh."
Artfully created exotic sofa sets are beautiful enrichments to the interiors and add to the beauty and character of the living room. Elegantly adorned with intricate carvings and patterns, these sofas beautifully blend design with functionality and comfort. Silver, as a metal, has been used to decorate the surface of wood since ancient times. The process includes rolling the sheets and hammering, punching and re-carving on the wooden fine carved surfaces.
Rajasthan, Kashmir, Orissa and Gujarat are the major centres for silverware in India and therefore, most skilled craftsmen come from these regions.
"These pieces of furniture are put together by our in-house team of designers to create a theme followed and backed up by our craftsmen essentially coming from Udaipur and Jaipur. They are put together to suit the ecliptic taste of young corporate executives. There are no set timelines to get this creative form of art into reality, but as per our experience of producing it, we give timelines of 6-12 weeks to clients," says Narula.
Apart from the furniture there are a variety of accessories and silver ware such as statues, photo-frames, vases, containers, bar accessories and sterling silver cutlery that will add a touch of royal elegance to your home.
But the precious metal does require a bit of maintenance and extra care to sustain its sparkle.
"Silver needs regular maintenance. Polish it every month depending on weather conditions. If there is moisture, pure silver has a tendency to become black. It requires polishing and buffing periodically to maintain its original form and sheen," Narula explains.
Silver blended with the classic Victorian and royal Indian furniture adds a touch of grandeur and opulence to your home.

http://e.mydigitalfc.com/DCF/DCF/2009/12/08/INDEX.SHTML

Monday, October 5, 2009

About Bench Craft




Bench Craft Concept is a signature chain of exclusive furniture and home decor conceptualised and designed keeping in mind the aspirations of today's forwardlooking
customer,who haswellinculcated the western blink-speed lifestyle.
Exploring Unlimited Horizonsin Designs Ashwani Narula. From apparel to rugs to World Class interiors, Benchcraft Conceptshas created a niche by designing bland spaces to the most exotic interiors.
Ashwani has been mentioned by the media as the furniture prince of India. Heis known to create ripples in the decor businesswith hisinimitable style and approach.
Ashwani has risen to fame, thanks to persistence, perseverance and sheer hard work which in combination are a motivational force for the upcoming young
entrepreneurs. Inspired always by the elements, ourdesignsare close to the senses and quality, asvouched forby theclients,surpasses the real into the realmof surreal. Globalisation and easy access to the world trend forums have revolutionised the interior trends in India. Capturing thissegment of clients and offering a holistic view of living spaces, is the nichestore Bench Craft Concept, the brainchild of Ashwani Na~lab,u ilt around the concept of AUR-'all underone roof.
Bench Craft Concept aims to make a statement with their minimalist uncluttered line for the straight forward metrosexual individual, while their maximal line with kitsch and bling caters to theopulent aristocratic Indian.Product lines which are displayed at theshowrooms nationally merge contemporary Indian tastes with international trends to reflect the changing needs in interiorsand furniture.
Bench Craft Concept also ensures that its perceptive and sophisticated clientele gets the flavour of the designer curries in the form of ethnic shapes in fusion with Turkish delights. Imported Vases, planters, textiles and rugs fuse well with silver traditional furniture with upholsteries coming all the way from Italy and France!
Bench Craft Concept's growth dynamics are proportionate to the increasing client lists that includestart-up entrepreneurs to Fortune 500 companies. Most of the business has been built through references of loyal and satisfied clientele. Efficiency in terms of personalised service topped with timely deliveries builds the confidence of the client.