Best Chairs !!

Benchcraft Concepts have many varieties of CHAIRS & apex range of colors and fabrics !!

OUTLOOK LOUNGE -WINTER COLLECTION AT "BENCH CRAFT CONCEPTS"

  1-"BENCH CRAFT" HAS UNLIMITED COLLECTIONS OF CUSHIONS AND HUGE RANGE OF FABRIC & COLORS!!

                                                                                                                                                                                              

2-SOFT MATTRESS WHITE BED WITH COZY LOOK FOR WINTER!! 

3-METAL RIPPLE EFFECT VASES  -->

"HT CITY -SHOP" pg13"

"BRING HOME THE SILVER SPLENDOUR"

Furniture made of silver, a metal strongly associated with wealth and grace, is fast gaining a place of prominence Silver stools look graceful, exquisite and provide vibrant look to both the interiors and exteriors
SILVER is strongly associated with wealth and grace. Furniture made of the metal is fast gaining a place of prominence in home décor. The sheen of highly polished silver tableware and other accessories imparts a classy look to any interior.Clad on centre tables, dining sets and bedsteads, the metal lends both an ethnic look and a traditional touch to your home.
Being rare and luxurious, silver furniture is exclusively designed to cater to niche customers.
Ashwani Narula, design head of Bench Craft says, "The market segment for this kind of product is very selective and limited. It can be used and would specifically fit into the set ups, which reflects the personality of clients who understand sophistication. It is backed by strong Indian tradition of using modern and classic together as a fusion theme for their houses."
The product range includes silver beds, silver chairs, coffee tables, dining tables, diwans and couches, mirror frames, dressing tables, sofa sets, swings, tables and temples. While the sparkling finish of silver on arm chairs and garden chairs offers splendid class and style, silver stools look graceful, exquisite and provide a vibrant look to both the interiors and exteriors. Generally carved in traditional Indian and Victorian style with beautiful enamelling work, they can ideally be placed to compliment the kitchen or dining area, bedrooms and living rooms.
Silver coffee tables make a lovely addition to the home and silver swings add to the aura of porch, garden and balcony. But the most popular among these are sofa sets and settees.
N A Khan, chief executive officer of Brass Wood Designers says, "Sofa sets are in great demand. We make customised furniture for our customers according to their preference, which can cost anywhere between three to four lakh."
Artfully created exotic sofa sets are beautiful enrichments to the interiors and add to the beauty and character of the living room. Elegantly adorned with intricate carvings and patterns, these sofas beautifully blend design with functionality and comfort. Silver, as a metal, has been used to decorate the surface of wood since ancient times. The process includes rolling the sheets and hammering, punching and re-carving on the wooden fine carved surfaces.
Rajasthan, Kashmir, Orissa and Gujarat are the major centres for silverware in India and therefore, most skilled craftsmen come from these regions.
"These pieces of furniture are put together by our in-house team of designers to create a theme followed and backed up by our craftsmen essentially coming from Udaipur and Jaipur. They are put together to suit the ecliptic taste of young corporate executives. There are no set timelines to get this creative form of art into reality, but as per our experience of producing it, we give timelines of 6-12 weeks to clients," says Narula.
Apart from the furniture there are a variety of accessories and silver ware such as statues, photo-frames, vases, containers, bar accessories and sterling silver cutlery that will add a touch of royal elegance to your home.
But the precious metal does require a bit of maintenance and extra care to sustain its sparkle.
"Silver needs regular maintenance. Polish it every month depending on weather conditions. If there is moisture, pure silver has a tendency to become black. It requires polishing and buffing periodically to maintain its original form and sheen," Narula explains.
Silver blended with the classic Victorian and royal Indian furniture adds a touch of grandeur and opulence to your home.

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Bench craft's "Diwali puja"!! May the divine light and blessing be wid all of us !!

http://s646.photobucket.com/albums/uu187/benchcraftconcepts/?albumview=slideshow

click the above link to view bench craft's "Diwali Puja" picture.

About Bench Craft

Bench Craft Concept is a signature chain of exclusive furniture and home decor conceptualised and designed keeping in mind the aspirations of today's forwardlooking

customer,who haswellinculcated the western blink-speed lifestyle.

Exploring Unlimited Horizonsin Designs Ashwani Narula. From apparel to rugs to World Class interiors, Benchcraft Conceptshas created a niche by designing bland spaces to the most exotic interiors.

Ashwani has been mentioned by the media as the furniture prince of India. Heis known to create ripples in the decor businesswith hisinimitable style and approach.

Ashwani has risen to fame, thanks to persistence, perseverance and sheer hard work which in combination are a motivational force for the upcoming young

entrepreneurs. Inspired always by the elements, ourdesignsare close to the senses and quality, asvouched forby theclients,surpasses the real into the realmof surreal. Globalisation and easy access to the world trend forums have revolutionised the interior trends in India. Capturing thissegment of clients and offering a holistic view of living spaces, is the nichestore Bench Craft Concept, the brainchild of Ashwani Na~lab,u ilt around the concept of AUR-'all underone roof.

Bench Craft Concept aims to make a statement with their minimalist uncluttered line for the straight forward metrosexual individual, while their maximal line with kitsch and bling caters to theopulent aristocratic Indian.Product lines which are displayed at theshowrooms nationally merge contemporary Indian tastes with international trends to reflect the changing needs in interiorsand furniture.

Bench Craft Concept also ensures that its perceptive and sophisticated clientele gets the flavour of the designer curries in the form of ethnic shapes in fusion with Turkish delights. Imported Vases, planters, textiles and rugs fuse well with silver traditional furniture with upholsteries coming all the way from Italy and France!

Bench Craft Concept's growth dynamics are proportionate to the increasing client lists that includestart-up entrepreneurs to Fortune 500 companies. Most of the business has been built through references of loyal and satisfied clientele. Efficiency in terms of personalised service topped with timely deliveries builds the confidence of the client.

Ashwani Narula – Furniture Prince of India

By Sushma Arora

NEW DELHI: We talk about a magic mantra for success with a young self made dynamic entrepreneur who has not only risen to fame from ground levels but has motivated and inspired several in the home decoration business.

Ashwani Narula of the brand – Benchcraft Concept, creates ripples in the décor business with his inimitable style and approach. Blessed with nerves made of Steel and a humour to match, Ashwani captures the imagination of his clients while spinning the magic yarn of colours shapes and style.

While we keep reading about India, emerging as a brand to reckon with, we wonder simultaneous about the key players tugging the success forward. While the industrialists of our country are inspiring global businesses, people like Ashwani have risen to fame thanks to their persistence, perseverance and sheer hard work and are a motivational force for the upcoming young entrepreneurs.

"I believe the only way to gain wealth and fame is to either earn it or inherit it." In his case it surely has been earned. Having lost his father early, the young lad with family responsibilities to shoulder Ashwani, decided to get in the furniture and furnishing business rolling with what ever resources he could muster.

He got his first contract from his maternal uncle to furnish the upcoming Canada Colony at the Napth Japhri project. There was no stopping him after that. Fearless, ruthless at work and practically no personal life were the few highlights of his early years.

In 1997, he launched his own firm, A.N. Enterprises. He began supplying furniture to big showrooms from his small factory in Kirti Nagar, a furniture hub in West Delhi, with one carpenter and one polisher. Today his firm employs 150 skilled people.

Of course, in the intervening period, Ashwani launched his own brand name "Benchcraft" in 2001 with his first showroom spread over 2,000 sq ft in upscale Ghitorni, Mehrauli Gurgaon Road, bordering Delhi and Gurgaon. End 2004, he opened another showroom spread over 25,000 sq ft in the same area. He reached the big league in mid-2006 with the launch of 65,000 sq ft showroom in the same area.

There was no looking back for him as he opened one show room after another. He launched his 7,500 sq ft showroom in Mumbai on September 3, 2006 in Raghuvanshi Mills, an interior and furniture hub for rich and famous.

In January this year, Benchcraft made inroads in Hyderabad. Soon he is launching another showroom at Grand Mall in Gurgaon. Next month is is launching another showpiece in Gurgaon which one can visit only on invitation.

Commenting on his firm, Ashwani says: A.N. Enterprises carries out the business of interior designing and manufacturing of all kinds of furnishing and allied accessories.

Needless to say, the firm is professionally managed with full time professionals, in-house employees and consultants.

"It is totally self sufficient in terms of designing turnkey execution and manufacturing of furniture and has a comprehensive setup in form of office as well as manufacturing unit," he adds.

Some of companies for whom he has done the turnkey projects include Pizza Corner, McKinsey, Unitech, Siemens, Hindustan Lever, Sukam, Flex Industries, Patni Computers, Hutch and three properties of Hotel Jukso in Pune, Gurgaon and Delhi.

Popularity of his furniture and furnishing can be gauged from the fact that it also travels to far off places in Australia, the US, the UK, Hungary, Dubai and Singapore.

In its endeavor to remain ahead of the competitors, Benchcraft as a brand caters to individual interior designing requirements of the clients. The firm is constantly engaged in providing the latest and the best designs.

A.N Enterprises has its own chain of competent fabricators having excellent facilities of carpentry and joining with specialized workers who work directly under the supervision of the firm through its representative for different projects, with a view to completing each project within the stipulated time and ensuring strict quality control.

His business travels have taken him to Italy, Dubai and Turkey.

Ashwani is single and lives with his mother and sister in Gurgaon, Haryana.